Introducing a Sophisticated and Savvy New Brand - Project AJ117

Posted by Katherine Louise Marr on


Project AJ117 brand logo
Ready for another amazing and conscious brand? We definitely are!!
Only a few weeks ago, we were so excited to share with you our latest brand Compañia Fantástica, a clothing company led by a natural and sustainable ethos. 
Well, there’s another sustainable brand in town! 

It makes us so proud and motivated to have sourced and stocked two new brands ahead of this winter that aligns with our fashion and sustainable views. 

So let’s find out why we fell in love with Project AJ117 and how you will too!

3 main reasons to LOVE Project AJ117:
  1. They are a Copenhagen-based slow fashion and lifestyle brand that combine the best of Scandinavian Design traditions and simplicity with European workmanship and finishings.

  2. Clothing that is ‘Made in Europe’ is still a strong part of the brand's DNA.

  3. They are driven by sustainable and eco-friendly production methods.

Now let's take a look at what we have hitting our in-store and online shop this week 👀


 The Idaho Sweater:

Woman wearing knitted jumperIDAHO is a space-dyed merino wool knit with round neck and beautiful fit. 

 If you haven't already found your dream woolly knit for this winter then why not check out this fabulous number... 

With a pair of Twiggy Raven Jeans from ICHI you're onto a winning everyday combo... 🤩



The Nikki Jacket:

Khaki mid length jacketThis is the perfect jacket for autumn/winter.

The Kimono sleeve feature is a signature look of this brand. Complete with two zipper side pockets and zip close at the front, with cotton knitted ribs to add to the comfort and luxury of this piece.

You get a light and airy jacket to go perfectly with your Tayla Scarf and Pixi Hat!



The April Tunic:
Tie dye tunic dress

This soft sweater tunic is extremely comfortable and also has some stretch to it! The dress has long sleeves, two pockets at the side and an open slit at both sides.

How cosy would this be this winter over a pair of Rant & Rave Keena Jeans and boots. 

Or... if you're thinking of heading away for warmer weather this winter, you’ll need to include this piece in your trip! It's light, breathable and how fabulous would it look on the beach...😍


The Hedine Shirts:
Hedine shirt in cognac

Hedine shirt in khakiA timeless shirt made in delicate organic cotton. This staple button-down shirt comes in two neutral colours to go with everything in your wardrobe. These shirts are slightly longer at the back to give them a classic look. 


GOTS certified fabric - GOTS (Global Organic Textile Standard) is recognised as the worlds leading processing standard for textiles made from organic fibres. 

The Alma Sweater:

Alma pine tie dye sweater Not only has this style been adapted as a tunic, but it is also available as a sweater in the colour 'pine'!

This versatile piece is extremely soft and wearable. 

For a cool and effortlessly fun twist, we choose a printed Seasalt Larissa shirt to wear beneath this sweater. With its complimenting colours and contrasting print, it’s the attention to detail we love!



This new brand will be available to shop online and in-store this week! 

Start setting your calendar reminders 😉

 - Aoibhin O'Sullivan




← Older Post Newer Post →



The Perfect Pair

By Katherine Louise Marr

When it comes to fashion, there are a few staples that everyone should have in their wardrobe. One of those staples is a good pair...

Read more

The Coats & Jackets Blog - An Olive & Crew Analysis

By Katherine Louise Marr

All too often, living in Ireland in winter means our fabulously coordinated, multi-layered and considered looks tend to go to waste under coats and jackets....

Read more